Insight Strategic Planning: 3 Steps For Using Big Data To Drive Faster Marketing GrowthInsight/ Strategic Planning:
3 Steps For Using Big Data To Drive Faster Marketing Growth
 
CMO.COM | Digital Marketing Insights for CMOs

by John Conley, Vice President, Data Warehousing Dotomi


CMO COM

Most marketers agree that marketing programs empowered with big data could radically improve business results. But understanding big data’s potential business value and realizing it are very different. While many brands have invested millions of dollars to collect marketing information, few CMOs can say they are fully leveraging its benefits.

Article Highlights:

  • The biggest opportunity to leverage big data is in turning your big target audience into millions of small ones.
  • Massive parallel data processing is necessary in order to ingest numerous data sources and channels in real time.
  • Validated testing across more than 170 leading retailers has found that personalized media programs yield significant incremental sales results.

pdfXtremeData, Inc. CMO 3 Steps For Using Big Data To Drive Faster Marketing Growth285.98 KB23/01/2014, 17:15

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bid data managementBig Data Management Platforms:

Architecting Heterogeneous Solutions

Ravi Chandran

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bid dataDealing with Big Data

Collecting, mananging, processing, and
analyzing big data is critical to business growth.

By Amber E. Watson


SoftwareMagLogoWeb  softwaremag.com | November 2013

 
Big data holds the key to the critical information an organization needs to attract and retain customers, grow revenue, cut costs, and transform business.
 
According to SAS, big data describes the exponential growth, availability, and use of structured and unstructured information. Big data is growing at a rapid rate, and it comes from sources as diverse as sensors, social media posts, mobile users, advertising, cybersecurity, and medical images.
 
Organizations must determine the best way to collect massive amounts of data from various sources, but the challenge lies in how that data is managed and analyzed for the best return on investment (ROI). The ultimate goal for organizations is to harness relevant data and use it to make the best decisions for growth.
 
Technologies today not only support the collection and storage of large amounts of data, but they also provide the ability to understand and take advantage of its full value.
 

Software Magazine: Dealing with Big Data, Click Here, Starts on page 25

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barFourth Workshop on Big Data Benchmarking

The Fourth Workshop on Big Data Benchmarking (4th WBDB) will be held on October 9-10, 2013 in San Jose, CA, at the Brocade IMC Theatre, Building 3, 130 Holger Way, San Jose, Ca.
Big Data Benchmarking
Workshop: October 9-10, 2013
Venue: Brocade IMC Theatre, Building 3, 130 Holger Way, San Jose, CA.

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Fourth Workshop on Big Data Benchmarking

The Fourth Workshop on Big Data Benchmarking (4th WBDB) will be held on October 9-10, 2013 in San Jose, CA, at the Brocade IMC Theatre, Building 3, 130 Holger Way, San Jose, Ca.
Big Data Benchmarking
Workshop: October 9-10, 2013
Venue: Brocade IMC Theatre, Building 3, 130 Holger Way, San Jose, CA.

Continue Reading